by Samantha La Deaux | Dec 2, 2025 | Branding
Maintaining brand consistency is crucial for conveying a cohesive and unified message to your audience. The Holiday Season Chaos Is Real December tends to test every system you’ve built. You’re juggling events, campaigns, year-end reports, maybe even a few “just one...
by Samantha La Deaux | Oct 24, 2023 | Branding
Why You Should Establish Your Brand Identity First A website often serves as the first point of interaction between an association or non-profit and its potential supporters, volunteers, or members. It’s your virtual headquarters, an interactive platform, and the main...
by Samantha La Deaux | Feb 28, 2023 | Branding
Logos are an essential part of a brand’s identity and serve as a visual representation of a company’s values, mission, and products. The type of file format used for a logo is important because it affects how the logo is displayed and used across different...
by Samantha La Deaux | Oct 21, 2021 | Branding
What is Branding? I get asked this question A LOT which I am not surprised about as it sparks some major confusion. Throughout my design career I have found that when businesses dive deep into creating their brand, it saves a lot of time. So where does a business...